Using all the colours of Turner Acryl Gouache, Hideto Yagi created paintings containing every tube!
Turner Colour Works wanted to create an advert to speak for their company and thought it should feature the wide range of colours, showing their brilliance and the unique over-painting feature of Turner Acryl Gouache.
Hideto Yagi came up with the idea of using all 216 Acryl Gouache colours to create paintings of the 216 tubes of paint, emphasizing the Turner colour vividness and selection of hues. To add a surprise to the image the four paintings that were painted by Mr. Yagi were photographed with a tube of the Turner paint sitting on top of the painting surface, so the viewer would realise how accurate the paintings are and how closely the colours match the tubes.
They used these ‘Paintings of Paints’ in adverts on TV, in magazines, on posters and in other media as well as in the packaging design. The paintings were also shown in a number of gallery exhibitions. The paintings and design idea went on to win two prizes: the gold prize at the One Show 2016 in the Design category and the Wood Pencil at the D&AD show.
These are the other three paintings. Click to see the larger image.
Turner Acryl Gouache
You too can paint with these great colours!
Turner Acryl Gouache has the best qualities of both gouache paints and acrylic paints: very opaque for complete coverage, smooth creamy texture, velvety matt finish, when they are dry they are waterproof so you can paint over the top without smearing the colour underneath so your colours stay clear and vibrant. Available in 20ml, 40ml, and 100ml tubes as well as many sets. Classic colours, Japanesque colours and many special effect colours.
We had a huge surge of positive feedback on these paints when we introduced them a few years ago, more than I have witnessed with any other product. It seems that if you try it, you love it! I found the rich opacity and lovely, velvety finish to be quite useful in some of my paintings.
You can find Turner Acryl Gouache on the Jackson’s Art Supplies website. Postage on orders shipped standard to mainland UK addresses is free for orders of £39..