{"id":1531930,"date":"2024-07-11T16:37:07","date_gmt":"2024-07-11T15:37:07","guid":{"rendered":"https:\/\/www.jacksonsart.com\/blog\/?p=1531930"},"modified":"2026-03-31T16:06:28","modified_gmt":"2026-03-31T15:06:28","slug":"in-conversation-with-john-cogley-daniel-smith","status":"publish","type":"post","link":"https:\/\/www.jacksonsart.com\/blog\/2024\/07\/11\/in-conversation-with-john-cogley-daniel-smith\/","title":{"rendered":"In Conversation With John Cogley, Daniel Smith"},"content":{"rendered":"<p>We invited John Cogley, the owner and CEO of Daniel Smith, to the Jackson&#8217;s London Studio for the latest instalment of our <a href=\"https:\/\/www.jacksonsart.com\/blog\/tag\/in-conversation\/\" rel=\"noopener\" target=\"_blank\">In Conversation<\/a> series. In this film, he shares insights into the history of the company, how they source rare and unique pigments, and the science behind making artist colour.<\/p>\n<hr>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hdJVoTO3-Bo\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Contents &#8211; In Conversation with Daniel Smith<\/h2>\n<p><strong>0:00<\/strong> Introduction<\/p>\n<p><strong>0:12<\/strong> How did founder Dan Smith start producing art materials?<\/p>\n<p><strong>1:18<\/strong>  Dan is an artist himself, can you tell us more about his work? <\/p>\n<p><strong>2:41<\/strong> How did you get involved in the company?<\/p>\n<p><strong>5:01<\/strong> Tell us about the initial range of Daniel Smith Extra Fine Watercolours.<\/p>\n<p><strong>6:55<\/strong> Can you tell us about the development of the PrimaTek colours? <\/p>\n<p><strong>10:45<\/strong> With over 200 colours in the range, many of which are rare or unique, what does this entail in terms of sourcing and storing pigments?<\/p>\n<p><strong>15:49<\/strong> What is the science that goes into your colourmaking?<\/p>\n<p><strong>21:26<\/strong> How are colours developed and tested?<\/p>\n<p><strong>23:47<\/strong> Can you describe the effects of granulation and other unique properties within the watercolour range?<\/p>\n<p><strong>25:05<\/strong> Can you tell us about the development of Dot Cards and when they were first introduced?<\/p>\n<p><strong>26:09<\/strong> Why did you introduce Watercolour Grounds and Gessoes, and what are the benefits to a painter?<\/p>\n<p><strong>27:32<\/strong> Do Daniel Smith Watercolour Sticks offer the same quality as the watercolours? What are their advantages?<\/p>\n<p><strong>29:06<\/strong> Can you tell us about the development of the Extra Fine Gouache range?<\/p>\n<p><strong>30:17<\/strong> What is it like to work at Daniel Smith? <\/p>\n<p><strong>31:36<\/strong> What is the company&#8217;s approach to sustainability and ecological concerns?<\/p>\n<p><strong>32:56<\/strong> You have a long list of artists you work with, including brand ambassadors. Could you describe the company&#8217;s relationship with these artists?<\/p>\n<p><strong>33:58<\/strong> What plans does Daniel Smith have for the future?<\/p>\n<p><strong>34:16<\/strong> Credits<\/p>\n<hr \/>\n<h2>Further Reading<\/h2>\n<p><a href=\"https:\/\/www.jacksonsart.com\/blog\/2025\/01\/02\/mediums-are-the-key-to-water-mixable-oil-paints\/\" target=\"_blank\">A Guide to Mediums for Water-Mixable Oil Paint<\/a><\/p>\n<p><a href=\"https:\/\/www.jacksonsart.com\/blog\/2019\/11\/05\/the-story-of-ultramarine-blue-and-french-ultramarine\/\" rel=\"noopener\" target=\"_blank\">Pigment Stories: Ultramarine Blue and French Ultramarine<\/a><\/p>\n<p><a href=\"https:\/\/www.jacksonsart.com\/blog\/2019\/05\/09\/review-jean-haines-green-watercolours\/\" rel=\"noopener\" target=\"_blank\">Review of Daniel Smith\u2019s Jean Haines\u2019 Three Green Watercolours<\/a><\/p>\n<p><a href=\"https:\/\/www.jacksonsart.com\/blog\/2020\/03\/03\/the-enduring-appeal-of-alizarin-crimson\/\" rel=\"noopener\" target=\"_blank\">Pigment Stories: the Enduring Appeal of Alizarin Crimson<\/a><\/p>\n<p><strong><a href=\"https:\/\/www.jacksonsart.com\/brands\/daniel-smith\" target=\"_blank\" rel=\"noopener\">Shop Daniel Smith on jacksonsart.com<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.jacksonsart.com\/blog\/tag\/in-conversation\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1435318\" src=\"https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner.png\" alt=\"\" width=\"1500\" height=\"496\" srcset=\"https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner.png 1500w, https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner-300x99.png 300w, https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner-1024x339.png 1024w, https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner-768x254.png 768w, https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner-620x205.png 620w, https:\/\/www.jacksonsart.com\/blog\/wp-content\/uploads\/2021\/12\/In_conversation_banner-940x311.png 940w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We invited John Cogley, the owner and CEO of Daniel Smith, to the Jackson&#8217;s London Studio for the latest instalment [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":1533925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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