{"id":713639,"date":"2016-03-22T11:13:33","date_gmt":"2016-03-22T11:13:33","guid":{"rendered":"http:\/\/www.jacksonsart.com\/blog\/?p=713639"},"modified":"2026-03-31T15:27:45","modified_gmt":"2026-03-31T14:27:45","slug":"interview-artist-gwenn-seemel","status":"publish","type":"post","link":"https:\/\/www.jacksonsart.com\/blog\/2016\/03\/22\/interview-artist-gwenn-seemel\/","title":{"rendered":"An Interview with Artist Gwenn Seemel"},"content":{"rendered":"
Gwenn Seemel defines herself as a ‘French-American artist, painter & portraitist’ that loves to talk about art making, the business of art and feminism. Her blog<\/a> is full to the brim of advice for artists, drawing inspiration from her own experiences. We thought it would be a good idea to catch up with her to share her thirteen years of knowledge, opinions and bugbears of the art industry.<\/h5>\n

Christine:\u00a0Your work is under free license, what was the thinking behind that?<\/em><\/p>\n

\u00a0Gwenn:\u00a0The best way to explain why I don\u2019t copyright my art is with the TEDx talk I did in Geneva in 2014:\u00a0https:\/\/vimeo.com\/139286046<\/a><\/strong><\/p>\n

\"GwennSeemelKirkReevesMural\"<\/a>
Photo of Gwenn Seemel with the Kirk Reeves Mural, 2014. Photo credit: Molly Ross.<\/figcaption><\/figure>\n

Christine:<\/em>\u00a0Your four steps of ‘How to Make a Living as an Artist’ seem simple (1. Make a lot of work, 2. Show a lot of people the best of that work 3. Be friendly 4. Repeat) with those steps, is there one which you feel is more important and how do you as an artist to stick to them?<\/em><\/p>\n

Gwenn: By boiling the process down to these four steps,\u00a0I’m\u00a0already simplifying it quite a bit, so\u00a0I’m\u00a0not sure that\u00a0choosing one would be fair to artists! Each step comes with its own challenges and, personally, I have struggled with each one at some point in the thirteen years of my career.\u00a0<\/strong>Still, the most difficult step for most artists is the fourth one. Too many creatives set a time limit on their commitment to their art. They tell themselves \u201cif I don\u2019t make it in two years<\/span><\/span>, I\u2019ll do something different\u201d or life simply takes over and pushes a person\u2019s art practice to the side. The shame of this is that the only difference between the artists we know as artists and those whose work is forgotten is the artists\u2019 ongoing commitment to their work. Keeping on being an artist is both the hardest thing to do and the only way to actually be one.<\/strong><\/p>\n

\"GwennSeemelBlueEyes\"<\/a>
Blue eyes, 2015, acrylic on panel, 6 x 6 inches.<\/figcaption><\/figure>\n

Christine: What is the best\/most successful approach you have found to market your own artwork?<\/em><\/p>\n

Gwenn: Marketing used to intimidate me. It felt like a chore and like something separate from my art making. Eventually, I learned to strip away all the negative associations and reduce marketing to its basic form: a person having a conversation about something they love with the people they love.\u00a0<\/strong>With this in mind, I began talking about my work with everyone I encountered. As I listened to myself describe what I do, I learned about what I was doing. With each conversation, I got better at talking about my art, both in casual settings and in more traditional marketing forums, like on my blog or when pursuing press for a project.<\/strong><\/p>\n

\"GwennSeemelDogDrawing\"<\/a>
Dog drawing, 2016, marker on paper, 7 x 6 inches.<\/figcaption><\/figure>\n

\u00a0Christine:\u00a0How much of a role does your target audience have on your decision making for ideas and projects to pursue?<\/em><\/p>\n

Gwenn:\u00a0Ask an artist who the intended audience for their art is and their response will almost certainly be: \u201ceveryone!\u201d It may be a pleasing thought and it\u2019s certainly an easy answer, but it\u2019s also a trap. No one gets along with absolutely everyone, so it\u2019s silly to hope that your art would please every last person\u2014silly and problematic because it keeps artists from developing their voice.\u00a0<\/strong>After all, people tend to change the way they speak based on who they\u2019re speaking with. For example, they avoid cursing around children, and there are some subjects they do not talk about with little ones. This natural consideration for the person on the other end of the conversation impacts the way artists create as well, but often they\u2019re adjusting their output without understanding who it is their art is communicating with, and this tends to weaken and dilute their work. Knowing who your art is for is the same as knowing who you are as an artist.<\/strong><\/p>\n

\"GwennSeemelTough\"<\/a>
Tough, 2015, acrylic on panel, 7 x 5 inches.<\/figcaption><\/figure>\n

Christine: Obviously an artist\u2019s success does hinge to a certain extent on having an audience for their work (step 2) What do you think artists need to consider when approaching someone that is interested in writing about\/featuring their work on a blog\/article?<\/em><\/p>\n

When looking for a feature in the press, artists must consider who the audience of a particular press outlet is. If that audience matches the artist\u2019s audience or if there is some overlap, then it\u2019s worth approaching that press outlet. What\u2019s more, it\u2019s important to highlight those similarities when contacting a journalist.\u00a0<\/strong>Next, artists should understand that art writers are artists themselves, perhaps visual artists and almost certainly artists in their medium of writing or interviewing. When artists tell a writer what they love about their work, it isn’t sucking up: it\u2019s the artist explaining why they\u2019d like this particular journalist to feature their art.\u00a0<\/strong>Finally, the secret ingredient to success with the press is being okay with rejection. In fact, every time I don\u2019t hear back from press, I force myself to send out two new emails, either a formal press release to a different press outlet or a casual email to a friend describing what I’m working on right now. Reaching out when I’m feeling rejected forces me to stay positive and to keep my marketing momentum.<\/strong><\/p>\n

Christine: Where can we see you and your work now and in the future?<\/em><\/p>\n