IUILE specialises in handcrafted Colourshift, Glitter, and Shimmer watercolour paints. Rich, vivid and intense, their paints produce dazzling effects, especially when applied on dark paper. They only use high quality cosmetic grade powders and vegan recipes.

IUILE paints are offered as individual half pans, half pan sets, and dot cards. Their dot cards are handmade with a selection of generously sized sample colours for the user to try out and explore the variety of ranges.

Based in California in the US, IUILE is a family-owned company offering beautiful, yet safe products for all ages. Their products are AP-ACMI certified non-toxic.