Golden Artist Colors has collaborated with artists to make the highest quality professional art materials. That collaborative process has produced a new, thoroughly modern watercolor called QoR [pronounced 'core']. QoR retains the best qualities of traditional watercolors, while expanding the range and versatility of each color. QoR's exclusive binder (Aquazol) provides a greater density of color than conventional watercolors, offering vivid depth of color with every brushstroke.

The unique QoR formula gives vibrant, intense colors that stay brilliant even after they dry. It provides the subtlety, transparency and flow of a great watercolor, with colors that have as much vibrancy and fire as those of acrylic or oil paint.

QoR offers a greater resistance to cracking and flaking than other watercolors. It also exhibits excellent re-solubility in water and glazing qualities. The range includes 83 high-intensity colors, three of which are iridescent.

The addition of QoR Mediums and Grounds can increase gloss, improve flow or wetting, and provide different textured surfaces, to expand the creative opportunities of watercolor painting.

Please Note: Whilst a number of the watercolors listed in the QoR Pigment Information Sheet are displayed as 'non-ASTM tested' for lightfastness, Golden have every confidence in their durability. This confidence comes from the company's own initial testing and the fact that the same pigments are used in Golden oils and acrylics. The ASTM specify a strict regimen of testing, which includes both prolonged outdoor exposure and accelerated indoor testing. This process is a lengthy one and the results take may years to be collected. Golden have not included their own proprietary permanence ratings as ASTM ratings are an industry accepted standard.