Episode 75 : Developing different styles in your work
This week Laura and Peter discuss developing different styles as part of your creative practice. As an artist, it is possible to work in many different ways; varying your technique, subject matter or approach. However, is this good for an artist’s career and how do you manage, market and sell work in differing styles?
A change of style or medium can confuse a gallery or show organiser if they have selected your work on the basis of one style only to be confronted by another. If your work is completely divided between styles, make sure organisers get the content they are expecting for the event.
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If your style is migrating between techniques or themes, be sure to document its development and use the story to make your audience aware of new developments in your work. But beware, don’t flip, flop too much: there’s no point trying new things at random, never working long enough to gain the required skills to execute your new style well.
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When trying a new style of work, think about its purpose. It may just be for personal fun or perhaps be something that would make a special show, be sold in a particular way, form the basis of a new class, or make a project for social media. Have fun experimenting, but get the most bang for your buck while you do so!
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Work should be constantly developing and moving forward. Be careful not to get into a rut: your skills and style should help you develop new work, rather than new work bending to conform to skills and style you already possess. Don’t back yourself into a stylistic corner or fall into ‘knocking things out’ because you can. People can tell!
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Consider having different identities for different styles. Illustrators often work under different pseudonyms for their different styles. This is can be a practical route as clients can identify the style they want and engage without confusion. Keep it clear and consider how you separate your identities for social media etc.
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Think about finding support if you are trying a new technique or style. Perhaps you could collaborate with an artist, or arrange a residency or some mentoring to speed your progress. Forming a group with a collective identity can work well where everyone plays to their strengths.
The Takeaway
Take time and think about your style and how you can develop and explore new directions. Keep your standards high and make sure you are passionate about any new directions you pursue!
This Podcast is sponsored by Michael Harding Colours. For more information about Michael’s colour range or to find a retailer near you, please visit www.michaelharding.co.uk
