Mission
Rapid Tools shall be the leading supplier worldwide of high quality fastening products – tackers, nailers, staples, glue guns, glue and hot air products.

Vision
The Rapid brand stands for tradition, design, innovation plus high quality, satisfied customers and competence.

Business Concept
Isaberg Rapid shall under its own brand and from a customer perspective develop, produce and globally market and sell insert stapling units, fastening and hot air tools to industry, building & construction and DIY markets.

Rapid core values
• Tradition
• Design
• Innovation

Rapids brand values are communicated publicly with “SVENSK EFFIXITY” – Swedish efficient fixing simplicity.