IUILE specialises in handcrafted Colourshift, Glitter, and Shimmer watercolour paints. Rich, vivid and intense, their paints produce dazzling effects, especially when applied on dark paper. They only use high quality cosmetic grade powders and vegan recipes.

IUILE paints are offered as individual half pans, half pan sets, and dot cards. Each half pan set includes a portable, metal tin container. The half pans are individually labelled with a hand-painted sample of the colour and generously packed with paint. Every pan is equipped with a magnetic base to ensure that pans stay in place on metal surfaces.

Based in California in the US, IUILE is a family-owned company offering beautiful, yet safe products for all ages. Their products are AP-ACMI certified non-toxic.